CAPTIVE KIDS: SELLING OBESITY AT SCHOOLS
An Action Guide to Stop the Marketing of
Unhealthy Foods and Beverages in School
The Captive Kids: Selling Obesity at Schools tool kit addresses the issue of marketing unhealthy foods and beverages on California school campuses. While geared toward California health advocates, this tool kit may also be useful to health advocates outside of California. Captive Kids includes information on:
marketing to children and youth through schools;
key steps to develop policy that addresses marketing at schools;
answers to legal questions; and
talking points, case studies, fact sheets, additional resources and more.
This tool kit was produced as a result of the growing public concern over the obesity epidemic and the role that marketing plays in establishing eating patterns.
California youth, like their peers across the country, continue to face a serious nutrition and physical activity crisis. This is why California Project LEAN along with other health advocates believe that schools should serve as a safe haven from unhealthy food messages and are calling for restrictions on advertising of unhealthy foods and beverages to children and youth.
California Project LEAN identified and quantified the types of marketing and advertising on selected California school district campuses. Click here for the full report, Food and Beverage Marketing on California High School Campuses.
